Lelit is a new rising force in the field of professional espresso coffee machines.
Our project aims to re-elaborate the key elements of the coffee machine, in order to guarantee order and identity. The remodelled elements are distributed, in order to be replicated throughout the entire collection.
The trademark, for instance, is transformed, from a simple adhesive appendix applied to the bare spaces into the focal point of the machine, directly engraved in the central plate, thus increasing the perceived value of the product.
The filter-holder also becomes a recognizable and iconic element, thanks to a simple inclination of the handle that makes it parallel to the work surface, guaranteeing the correct pressing without need for external supports.