Name / Morelife Client /  Viola1956  Category / Product design  Tipology / Button Material / Zama Year / 2012  Product Select  Triennale Design Museum   “ The new Italian design 2.0”

Morelife

Viola1956
 Name / Morelife Client /  Viola1956  Category / Product design  Tipology / Button Material / Zama Year / 2012  Product Select  Triennale Design Museum   “ The new Italian design 2.0”

Name / Morelife
Client / Viola1956
Category / Product design
Tipology / Button
Material / Zama
Year / 2012

Product Select Triennale Design Museum
“ The new Italian design 2.0”

morelife-viola1956-productdesign-button-stefanosoave-viste.png
  Viola1956  is a  fashion accessories  manufacturer. Refusing to see the accessory as a mere addition, ephemeral and secondary, Viola makes it the centre of the clothing aesthetic structure.  We designed for them the  Morelife  button.  Apparently a classic button, with its traditional four-hole shape, Morelife hides, however, a highly functional detail on the back. A cylindrical extension of the button back neck allows it to remain perfectly parallel to the garment it is sewn to, and ensures a  longer lasting stitching , protecting the thread from the continuous rubbing with the underlying buttonhole. In Morelife, traditional form and technological innovation are combined, giving life to a plain, elegant and ground-breaking accessory.

Viola1956 is a fashion accessories manufacturer. Refusing to see the accessory as a mere addition, ephemeral and secondary, Viola makes it the centre of the clothing aesthetic structure.

We designed for them the Morelife button.

Apparently a classic button, with its traditional four-hole shape, Morelife hides, however, a highly functional detail on the back. A cylindrical extension of the button back neck allows it to remain perfectly parallel to the garment it is sewn to, and ensures a longer lasting stitching, protecting the thread from the continuous rubbing with the underlying buttonhole. In Morelife, traditional form and technological innovation are combined, giving life to a plain, elegant and ground-breaking accessory.

morelife-viola1956-productdesign-button-stefanosoave-gif.gif
morelife-viola1956-productdesign-button-stefanosoave-fotografia-mano.jpg
morelife-viola1956-productdesign-button-stefanosoave-magazine-new-italian-design.png